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1701006

	registered interest
	date	15/04/2024
	answering body	Department for Business and Trade
	answering dept id	214
	answering dept short name	Business and Trade
	answering dept sort name	Business and Trade
	hansard heading	Department for Business and Trade: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Business and Trade, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21741
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>The Department buys marketing media, including advertising, through its retained media buying agency.</p><p>2022/23 is the most recent year for which the data is available.</p><p>The proportion of this marketing media expenditure by major marketing channel was as follows:</p><ul><li>Local newspapers in print and online: 5%</li></ul><ul><li>National newspapers in print and online: 25%</li></ul><ul><li>Paid social media: 27%</li></ul><ul><li>Search engine marketing: 2 %</li></ul><ul><li>Broadcast and on-demand television: N/A</li></ul><ul><li>Other channels: 41%</li></ul> answering member constituency Havant answering member printed Alan Mak question first answered 23/04/2024 16:54:27 answering member 4484 label Biography information for Alan Mak
	tabling member	4607 label Biography information for Stephanie Peacock

1701007

	registered interest
	date	15/04/2024
	answering body	Department for Culture, Media and Sport
	answering dept id	217
	answering dept short name	Culture, Media and Sport
	answering dept sort name	Culture, Media and Sport
	hansard heading	Department for Culture, Media and Sport: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Culture, Media and Sport, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21742
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>The department does not hold comprehensive information to the level of detail requested without incurring a disproportionate cost.</p> answering member constituency Hornchurch and Upminster answering member printed Julia Lopez question first answered 23/04/2024 12:52:51 answering member 4647 label Biography information for Julia Lopez
	tabling member	4607 label Biography information for Stephanie Peacock

1701008

	registered interest
	date	15/04/2024
	answering body	Department for Education
	answering dept id	60
	answering dept short name	Education
	answering dept sort name	Education
	hansard heading	Department for Education: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Education, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21743
	answer	answer is ministerial correction date of answer 18/04/2024 answer text <p>In 2022/23, the department continued to deliver communications activity in support of ministerial priorities and the wider government communications plan across its remit of skills, schools and families. This included campaigns to support the government’s ambitious skills reform programme, maximising take up of childcare entitlements, inspiring more people to teach in schools and a new campaign to attract professionals to share their skills by becoming teachers in further education.</p><p>Most communications continue to be delivered in–house at no additional cost, as part of cross-government campaigns or at low cost by supporting and co–ordinating partners’ activity. Government marketing plays a crucial role in achieving operational and policy objectives, as well as driving behaviour change. Where paid-for communications are used, these are subject to the Cabinet Office’s advertising, marketing and communications spending controls. These controls ensure that, where taxpayer money is being spent on government communications, it is cost-effective, co-ordinated and reflects functional standards and professional best practices. Paid-for communications also comply with government and departmental procurement or governance policies and processes.</p><p>The latest period for which final and consolidated total spend across all Department for Education campaigns is available for the 2022/23 financial year. Spend across the channels requested is outlined below:</p><table><tbody><tr><td><p><strong>Media type</strong></p></td><td><p><strong>22/23</strong></p></td></tr><tr><td><p><strong>TV and Broadcast Video on Demand</strong></p></td><td><p>£7,769,044</p></td></tr><tr><td><p><strong>Search Engine </strong></p></td><td><p>£3,215,500</p></td></tr><tr><td><p><strong>Social </strong></p></td><td><p>£4,842,978</p></td></tr><tr><td><p><strong>Print (local and national)</strong></p></td><td><p>£222,623</p></td></tr><tr><td><p><strong>Other channels</strong></p></td><td><p>£10,664,887</p></td></tr><tr><td><p><strong>Total </strong></p></td><td><p><strong>£26,715,032</strong></p></td></tr></tbody></table><p> </p> answering member constituency East Hampshire answering member printed Damian Hinds question first answered 18/04/2024 15:57:59 answering member 3969 label Biography information for Damian Hinds
	tabling member	4607 label Biography information for Stephanie Peacock

1701009

	registered interest
	date	15/04/2024
	answering body	Department for Energy Security and Net Zero
	answering dept id	215
	answering dept short name	Energy Security and Net Zero
	answering dept sort name	Energy Security and Net Zero
	hansard heading	Department for Energy Security and Net Zero: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Energy Security and Net Zero, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21744
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>The Department does not yet have final figures for its 2023/24 advertising and marketing expenditure, the first full year since the Department was created. This information will be published in the Department’s annual accounts on GOV.UK.</p> answering member constituency North Swindon answering member printed Justin Tomlinson question first answered 23/04/2024 14:39:21 answering member 4105 label Biography information for Justin Tomlinson
	tabling member	4607 label Biography information for Stephanie Peacock

1701010

	registered interest
	date	15/04/2024
	answering body	Department for Environment, Food and Rural Affairs
	answering dept id	13
	answering dept short name	Environment, Food and Rural Affairs
	answering dept sort name	Environment, Food and Rural Affairs
	hansard heading	Department for Environment, Food and Rural Affairs: Advertising
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Environment, Food and Rural Affairs, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21745
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>Attached is a breakdown of the Department’s advertising and marketing expenditure broken down by channels for 2023/24.</p><p> </p><p>Marketing/advertising is an important part of delivering some of the Department’s policies. Advertising spend allows us to reach audiences in places and ways that ensure they are more responsive and open to hearing about our work and hopefully changing their attitudes and behaviours towards positive action.</p> answering member constituency Sherwood answering member printed Sir Mark Spencer question first answered 23/04/2024 16:29:11 answering member 4055 label Biography information for Sir Mark Spencer attachment 1 file name PQ 21745 attachment.pdf title PQ 21745 attachment
	tabling member	4607 label Biography information for Stephanie Peacock

1701011

	registered interest
	date	15/04/2024
	answering body	Department for Levelling Up, Housing and Communities
	answering dept id	211
	answering dept short name	Levelling Up, Housing and Communities
	answering dept sort name	Levelling Up, Housing and Communities
	hansard heading	Department for Levelling Up, Housing and Communities: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Levelling Up, Housing and Communities, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21746
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>The data requested is not held centrally.</p> answering member constituency North Dorset answering member printed Simon Hoare question first answered 23/04/2024 14:23:12 answering member 4494 label Biography information for Simon Hoare
	tabling member	4607 label Biography information for Stephanie Peacock

1701012

	registered interest
	date	15/04/2024
	answering body	Department for Science, Innovation and Technology
	answering dept id	216
	answering dept short name	Science, Innovation and Technology
	answering dept sort name	Science, Innovation and Technology
	hansard heading	Department for Science, Innovation and Technology: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Science, Innovation and Technology, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21747
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>We are still compiling final spend figures for financial year 23/24. We do acknowledge the importance and usefulness of advertising and marketing expenditure in delivering key information to the public.</p><p> </p><p>Based on our indicative statistics for financial year 23/24, the proportion of the Department of Science, Innovation and Technology marketing spend on each item was as follows:</p><p> </p><p> </p><p>i) Local newspapers in print and online 0%</p><p>ii) National newspapers in print and online 6%</p><p>iii) Social media 39%</p><p>iv) Search engines 6%</p><p>v) Broadcast and on-demand television 0%</p><p>vi) Other channels 49%</p> answering member constituency Arundel and South Downs answering member printed Andrew Griffith question first answered 23/04/2024 10:58:22 answering member 4874 label Biography information for Andrew Griffith
	tabling member	4607 label Biography information for Stephanie Peacock

1701013

	registered interest
	date	15/04/2024
	answering body	Department for Transport
	answering dept id	27
	answering dept short name	Transport
	answering dept sort name	Transport
	hansard heading	Department for Transport: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Transport, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21748
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>The Department for Transport Statutory Advertising spend totalled £579,466.32 between February 2023 and January 2024. This included £434,383 in local newspapers and £143.830 in national newspapers.</p><p> </p><p>The Department for Transport net media spend under the ‘it’s everyone’s journey’ and THINK! road safety campaigns in financial year 2023/24 totalled £3,421,441. This included £777,244 in social media, £549,817 broadcast and on-demand television and £2,094,380 in other channels.</p><p><strong> </strong></p><p><strong> </strong></p> answering member constituency South Cambridgeshire answering member printed Anthony Browne question first answered 23/04/2024 10:09:43 answering member 4801 label Biography information for Anthony Browne
	tabling member	4607 label Biography information for Stephanie Peacock

1701015

	registered interest
	date	15/04/2024
	answering body	Department of Health and Social Care
	answering dept id	17
	answering dept short name	Health and Social Care
	answering dept sort name	Health and Social Care
	hansard heading	Department of Health and Social Care: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Health and Social Care, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21750
	answer	answer is ministerial correction date of answer 22/04/2024 answer text <p>The below table shows the Department’s total media expenditure, across advertising and marketing and as a proportion by media type, for the financial year 2023/24:<br></p><table><tbody><tr><td><p>Type of media</p></td><td><p>Percentage of departmental media expenditure</p></td></tr><tr><td><p>Local newspapers in print and online</p></td><td><p>10.3%</p></td></tr><tr><td><p>National newspapers in print and online</p></td><td><p>10.4%</p></td></tr><tr><td><p>Social media</p></td><td><p>7.5%</p></td></tr><tr><td><p>Search engines</p></td><td><p>4.7%</p></td></tr><tr><td><p>Broadcast and on-demand television</p></td><td><p>6.7%</p></td></tr><tr><td><p>Other channels, including radio, audio, out-of-home advertising, display, programmatic, and fees</p></td><td><p>60.4%</p></td></tr></tbody></table> answering member constituency Pendle answering member printed Andrew Stephenson question first answered 22/04/2024 14:21:01 answering member 4044 label Biography information for Andrew Stephenson
	tabling member	4607 label Biography information for Stephanie Peacock

1701016

	registered interest
	date	15/04/2024
	answering body	Foreign, Commonwealth and Development Office
	answering dept id	208
	answering dept short name	Foreign, Commonwealth and Development Office
	answering dept sort name	Foreign, Commonwealth and Development Office
	hansard heading	Foreign, Commonwealth and Development Office: Marketing
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Deputy Foreign Secretary, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
	tabling member constituency	Barnsley East
	tabling member printed	Stephanie Peacock
	uin	21751
	answer	answer is ministerial correction date of answer 23/04/2024 answer text <p>The Foreign, Commonwealth and Development Office spent £11,892 in 2022/23 on Advertising costs. This expenditure cannot be broken down further as this is at the lowest level of account code. Advertising and marketing is a necessary and important means of delivering key information to the public.</p> answering member constituency Macclesfield answering member printed David Rutley question first answered 23/04/2024 10:56:02 answering member 4033 label Biography information for David Rutley
	tabling member	4607 label Biography information for Stephanie Peacock