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1360885

	registered interest
	date	18/10/2021
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Alcoholic Drinks: Marketing
	house id	2
	legislature	25277 pref label House of Lords
	question text	To ask Her Majesty's Government, further to the Institute of Alcohol Studies report Alcohol marketing during the 2020 Six Nations Championship: A frequency analysis, published in September, what plans they have to protect children and vulnerable populations from exposure to alcohol marketing (1) during sporting events, (2) on television and online, and (3) in public spaces.
	tabling member printed	Baroness Hayter of Kentish Town
	uin	HL3153
	answer	answer is ministerial correction date of answer 29/10/2021 answer text <p>The UK advertising industry has some of the strictest alcohol regulations in the world. The Advertising Standards Authority uses its codes of practice for advertising to stipulate that alcohol must not be directed at people under 18 or contain anything likely to appeal to them by reflecting youth culture.</p><p>Anybody cast for an advertisement for alcohol must be, and look, 25 years of age or over. Consumption of alcohol must not be linked to increased popularity, sexual success, confidence, sporting achievements or mental performance. Anything which portrays drinking alcohol as a competitive challenge or as having therapeutic qualities is banned, as is anything that promotes binge drinking or suggests that alcohol can solve one’s problems.</p><p>If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority has a duty to revisit the Codes and take appropriate action.</p> answering member printed Lord Parkinson of Whitley Bay question first answered 29/10/2021 13:15:57 answering member 4728 label Biography information for Lord Parkinson of Whitley Bay
	tabling member	4159 label Biography information for Baroness Hayter of Kentish Town

1360886

	registered interest
	date	18/10/2021
	answering body	Department for Digital, Culture, Media and Sport
	answering dept id	10
	answering dept short name	Digital, Culture, Media and Sport
	answering dept sort name	Digital, Culture, Media and Sport
	hansard heading	Alcoholic Drinks: Marketing
	house id	2
	legislature	25277 pref label House of Lords
	question text	To ask Her Majesty's Government what assessment they have made of the potential benefits of restricting alcohol marketing to reduce alcohol-related harm.
	tabling member printed	Baroness Hayter of Kentish Town
	uin	HL3154
	answer	answer is ministerial correction date of answer 29/10/2021 answer text <p>The government is committed to working with industry to address concerns over any irresponsible promotions, advertising, and marketing relating to alcohol, particularly to ensure that children and young people are suitably protected from harm.</p><p>Material in the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Codes relating to the advertising and marketing of alcohol products is exceptionally robust, recognising the social imperative of ensuring that alcohol advertising is responsible and in particular that children and young people are suitably protected. If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority (ASA) has a duty to revisit the Codes and take appropriate action.</p><p>Furthermore, the government continues to work with the Portman Group, the social responsibility body and regulator for alcohol labelling, packaging, and promotion in the UK. It operates its Codes of Practice to ensure that alcohol is marketed in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable. The Codes are widely supported by the industry, with over 150 signatories including producers, importers, wholesalers, retailers, and trade associations.</p><p> </p> answering member printed Lord Parkinson of Whitley Bay question first answered 29/10/2021 13:36:13 answering member 4728 label Biography information for Lord Parkinson of Whitley Bay
	tabling member	4159 label Biography information for Baroness Hayter of Kentish Town