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<p>No recent assessment has been made. In 2020 NHS England launched the Help Us, Help
You (HUHY) campaigns, a major public information campaign to persuade the public to
seek urgent care and treatment when they needed it. The HUHY campaign strategy is
designed to address the underlying barriers to cancer diagnosis, including multifaceted
fears and a lack of body vigilance, along with the lack of knowledge of cancer symptoms,
to encourage people to present earlier.</p><p>On 8 January 2024, NHS England relaunched
the HUHY campaign for cancer, designed to increase earlier diagnosis of cancer by
reducing barriers to seeking earlier help, as well as increasing body vigilance and
knowledge of key red flag symptoms. This campaign addresses barriers to people coming
forward with suspected signs of cancer in general, and is not specific to screening
or cervical cancer.</p><p>We are seeing continued high levels of urgent cancer referrals,
which suggests the HUHY campaigns continue to be effective. Over 12,000 urgent referrals
were seen for suspected cancer per working day in February 2024, compared to approximately
9,000 in January 2020.</p>
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