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227106
unstar this property registered interest false more like this
star this property date less than 2015-03-12more like thismore than 2015-03-12
star this property answering body
Department for Culture Media and Sport more like this
star this property answering dept id 10 more like this
star this property answering dept short name Culture, Media and Sport more like this
star this property answering dept sort name Culture, Media and Sport more like this
star this property hansard heading Broadband: Advertising remove filter
star this property house id 1 more like this
star this property legislature
25259
star this property pref label House of Commons more like this
star this property question text To ask the Secretary of State for Culture, Media and Sport, how much his Department has spent on promoting or advertising (a) fibre optic and (b) satellite broadband to the public in each of the last three years. more like this
star this property tabling member constituency Windsor more like this
star this property tabling member printed
Adam Afriyie more like this
star this property uin 227476 more like this
star this property answer
answer
star this property is ministerial correction false more like this
star this property date of answer less than 2015-03-19more like thismore than 2015-03-19
star this property answer text <p>The Department has run a national awareness campaign to promote superfast broadband in the financial year 2014-15 only. The campaign ran from December 2014 to March 2015 and did not differentiate between fibre optic and satellite. A total cost of £8 million has been set aside for this campaign to include the media buying costs (e.g. the airtime for TV/press adverts) as well as production costs for adverts (TV/radio/digital/out of home), social media activity and a toolkit of materials for local authorities.</p><p> </p><p> </p><p>In addition, as part of the Government’s Business is GREAT campaign we have spent £1.667<strong> </strong>million<strong> </strong>on advertising aimed at small businesses to encourage them to take up a grant for superfast broadband connection for their businesses with a supplier of their choice. This campaign ran September - December 2014 and comprised media buying costs (out of home posters, local press advertisements and radio airtime) and production costs (e.g. photography, fees, printing).</p>
star this property answering member constituency Wantage remove filter
star this property answering member printed Mr Edward Vaizey more like this
star this property question first answered
less than 2015-03-19T16:06:13.377Zmore like thismore than 2015-03-19T16:06:13.377Z
star this property answering member
1580
unstar this property label Biography information for Mr Edward Vaizey more like this
star this property tabling member
1586
star this property label Biography information for Adam Afriyie more like this