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<p>The Impact Assessment published alongside the Government’s consultation response
for the 2019 and 2020 consultations on further restricting the advertising of food
and drinks products high in fat, sugar or salt (HFSS) on TV and online estimates that
advertisers, including manufacturers, retailers and out of home businesses will have
lower returns of around £39m per year as a result of the restrictions.</p><p><strong>
</strong></p><p>The restrictions will apply to all companies advertising to UK consumers,
whether or not they are UK companies.</p><p><strong> </strong></p><p>The Government
is cognisant of the revenue impacts to UK business, but we must act now to reduce
the risks obesity presents to us all and act to protect our NHS. It is estimated that
obesity-related conditions are currently costing the NHS £6.1 billion per year. The
total costs to society of these conditions have been estimated at around £27 billion
per year.</p><p><strong> </strong></p><p>Throughout this policy’s development we have
been keen to mitigate the impacts on business whilst balancing the vital need to improve
the nation’s health. Part of this includes the number of exemptions which are part
of the policy. By including these exemptions, such as for small and medium enterprises
(SMEs), it keeps the policy proportionate.</p><p> </p>
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