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<p>Measures by industry to reduce calories and sugar are important components in any
approach to reduce obesity. Some supermarkets and manufacturers have already taken
a range of actions to reduce sugar in their soft drinks, but the challenge to industry
to go further remains.</p><p> </p><p> </p><p> </p><p>The Government recommends that
everyone should eat at least five portions of a variety of fruit and vegetables per
day. The five a day message is communicated through public health messaging and advice,
for example through the Change4Life campaign and NHS Choices messaging on healthy
eating.</p><p> </p><p> </p><p> </p><p>The British Medical Association’s recent report
is an important contribution to the debate around obesity and food, as are the recommendations
set out in the Scientific Advisory Committee on Nutrition’s report, <em>Carbohydrates
and Health</em>, published on 17 July and which the Government accepted. This, together
with evidence from Public Health England on sugar reduction is informing our approach
to diet including sugar reduction. We will put forward our plans for action in this
area in our childhood obesity strategy before the end of the year.</p><p> </p>
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