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44312
unstar this property registered interest false more like this
unstar this property date less than 2014-03-20more like thismore than 2014-03-20
star this property answering body
Ministry of Defence more like this
star this property answering dept id 11 more like this
star this property answering dept short name Defence more like this
unstar this property answering dept sort name Defence remove filter
star this property house id 1 more like this
star this property legislature
25259
star this property pref label House of Commons more like this
star this property question text To ask the Secretary of State for Defence, how much the More Than Meets The Eye recruitment campaign has cost; and if he will place in the Library copies of the written brief for the campaign and any evaluation that has been made so far. more like this
star this property tabling member constituency Belfast East more like this
star this property tabling member printed
Naomi Long more like this
star this property uin 192998 more like this
star this property answer
answer
unstar this property is ministerial correction false more like this
star this property date of answer less than 2014-04-03more like thismore than 2014-04-03
star this property answer text <p>The date and approximate cost of each campaign specified is shown in the following table:</p><p> </p><table><tbody><tr><td><p><strong>Campaign</strong></p></td><td><p><strong>Date</strong></p></td><td><p><strong>Focus</strong></p></td><td><p><strong>Costs</strong></p><p><strong>£ million</strong></p></td></tr><tr><td><p>More Than Meets The Eye</p></td><td><p>January - March 2014</p></td><td><p>Regular/Reserve</p></td><td><p>£2.7</p></td></tr><tr><td><p>Step Up</p></td><td><p>May - September 2013</p></td><td><p>Regular</p></td><td><p>£1.8</p></td></tr><tr><td><p>Start Thinking Soldier</p></td><td><p>April - September 2009</p></td><td><p>Regular</p></td><td><p>£4.6</p></td></tr></tbody></table><p> </p><p>The evaluation work for the More Than Meets The Eye campaign is expected to report in May. The figure quoted reflects the media costs of the campaign, and includes approximately £1.2 million from the existing contracted budget. I have placed a copy of the marketing brief and analysis of results for the Step Up campaign in the Library of the House. The Start Thinking Soldier campaign took place four years before the current partnering arrangement between the Army and Capita started. Although formal evaluation is no longer held for Start Thinking Soldier, I have placed the marketing brief for the television advertising in the Library of the House.</p><p> </p><p>The Army is always recruiting, as it requires a constant flow of personnel to enter as privates and officer cadets, and then to gain the knowledge and experience to be promoted through the ranks. Consequently, it will always need to run recruitment campaigns. Army recruiting will continue to be supported by targeted campaigns, designed to highlight the variety of skills and trades available in both the Regular and Reserve forces.</p>
star this property answering member constituency Broxtowe more like this
star this property answering member printed Anna Soubry more like this
star this property attachment
1
star this property file name 131023 Army January 2014 Campaign MTMTE Brief v3.doc more like this
star this property title Army Recruiting Campaign more like this
2
star this property file name 20140324-Step Up campaign.docx more like this
star this property title Army Step up Campaign more like this
3
star this property file name Campaign Brief - Start Thinking Soldier 10 Second Support.doc more like this
star this property title Start thinking Soldier Campaign more like this
star this property question first answered
less than 2014-04-03T12:00:00.00Zmore like thismore than 2014-04-03T12:00:00.00Z
star this property answering member
3938
star this property label Biography information for Anna Soubry more like this
star this property tabling member
3920
unstar this property label Biography information for Naomi Long remove filter
47032
unstar this property registered interest false more like this
unstar this property date less than 2014-04-04more like thismore than 2014-04-04
star this property answering body
Ministry of Defence more like this
star this property answering dept id 11 more like this
star this property answering dept short name Defence more like this
unstar this property answering dept sort name Defence remove filter
star this property house id 1 more like this
star this property legislature
25259
star this property pref label House of Commons more like this
star this property question text To ask the Secretary of State for Defence, if he will withdraw security assistance to Uganda following the ratification of the Anti-Homosexuality Act in that country. more like this
star this property tabling member constituency Belfast East more like this
star this property tabling member printed
Naomi Long more like this
star this property uin 195357 more like this
star this property answer
answer
unstar this property is ministerial correction false more like this
star this property date of answer less than 2014-04-28more like thismore than 2014-04-28
star this property answer text <p>The Government has no plans to review or suspend our assistance, which is in the UK's security interests. Respect for human rights underpins all UK training and support for overseas security programmes.</p><p> </p><p> </p> more like this
star this property answering member constituency Rayleigh and Wickford more like this
star this property answering member printed Mr Mark Francois more like this
star this property question first answered
less than 2014-04-28T12:00:00.00Zmore like thismore than 2014-04-28T12:00:00.00Z
star this property answering member
1444
star this property label Biography information for Mr Mark Francois more like this
star this property tabling member
3920
unstar this property label Biography information for Naomi Long remove filter
47925
unstar this property registered interest false more like this
unstar this property date less than 2014-04-09more like thismore than 2014-04-09
star this property answering body
Ministry of Defence more like this
star this property answering dept id 11 more like this
star this property answering dept short name Defence more like this
unstar this property answering dept sort name Defence remove filter
star this property house id 1 more like this
star this property legislature
25259
star this property pref label House of Commons more like this
star this property question text To ask the Secretary of State for Defence, how much his Department spent on (a) armed forces recruitment and (b) armed forces recruitment marketing in 2012-13. more like this
star this property tabling member constituency Belfast East more like this
star this property tabling member printed
Naomi Long more like this
star this property uin 196069 more like this
star this property answer
answer
unstar this property is ministerial correction false more like this
star this property date of answer less than 2014-04-28more like thismore than 2014-04-28
star this property answer text <p>The Ministry of Defence does not report the costs of recruitment marketing separately. The costs detailed in the following table show the total cost of regular recruiting by Service and include manpower costs; marketing campaigns (specific advertising); marketing operations (provision of the recruiting process i.e. call centres and website maintenance), and contract costs (i.e. medical and fitness testing).It should be noted that despite the redundancy notice, the Armed Forces are required to constantly recruit every year to maintain the levels of young personnel entering the three services.</p><table><tbody><tr><td><p><strong>Financial Year</strong></p></td><td><p><strong>Royal Navy</strong></p></td><td><p><strong>Army</strong></p></td><td><p><strong>Royal Air Force</strong></p></td><td><p><strong>TOTAL </strong></p></td></tr><tr><td><p><strong>2012-13</strong></p></td><td><p><strong>£33.2million</strong></p></td><td><p><strong>£122.8million</strong></p></td><td><p><strong>£35.4million</strong></p></td><td><p><strong>£191.4million</strong></p></td></tr></tbody></table><p> </p><p> </p><p> </p>
star this property answering member constituency Broxtowe more like this
star this property answering member printed Anna Soubry more like this
star this property question first answered
less than 2014-04-28T12:00:00.00Zmore like thismore than 2014-04-28T12:00:00.00Z
star this property answering member
3938
star this property label Biography information for Anna Soubry more like this
star this property tabling member
3920
unstar this property label Biography information for Naomi Long remove filter