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<p>The below table sets out total Departmental spend for teacher recruitment advertising
campaigns for the past five financial years.</p><p> </p><table><tbody><tr><td><p>
</p></td><td><p><strong>Get Into Teaching Advertising: Financial Year Spend</strong></p></td></tr><tr><td><p><strong>2022/23</strong></p></td><td><p>£13,157,484.38</p></td></tr><tr><td><p><strong>2021/22</strong></p></td><td><p>£12,255,612.85</p></td></tr><tr><td><p><strong>2020/21</strong></p></td><td><p>£11,848,725.34</p></td></tr><tr><td><p><strong>2019/20</strong></p></td><td><p>£12,776,070.54</p></td></tr><tr><td><p><strong>2018/19</strong></p></td><td><p>£12,773,706.55</p></td></tr></tbody></table><p>
</p><p>The objectives of the teaching advertising campaign are to raise the status
of teaching and contribute to overall Initial Teacher Training (ITT) numbers. Due
to the long candidate journey from initial consideration through to applying for,
and starting ITT, several methods are used to assess campaign impact. They include
regular brand tracking studies and other market research such as:</p><p> </p><ul><li>Econometric
modelling to identify and quantify the factors affecting sign ups to the Get Into
Teaching service.</li><li>Analysis of the flow of candidates between Get Into Teaching
and the Find and Apply services.</li><li>Tracking of site traffic to the Get Into
Teaching website.</li><li>The teaching recruitment campaign tracks a number of behavioural
and attitudinal metrics to give a rounded picture of campaign impact.</li></ul><p>
</p><p>Key performance indicators for the teaching recruitment campaign are consideration
of teaching as a career amongst the Department’s target audience and the number of
new, unique sign-ups to the Get Into Teaching service. The campaign also measures
the proportion of sign-ups attributed to the advertising campaign, through econometric
modelling and the proportion of ITT applicants who have interacted with the Get Into
Teaching service.</p>
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