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<p>Emerging technologies can enable effective use of data for improving public services.
DCMS is continuing to lead cross-government work to progress the UK's National Data
Strategy, so that we can fully and responsibly unlock the power of data, for people
and organisations across the UK.</p><p><strong> </strong></p><p>The Government Digital
Service (GDS) conducted extensive user research in August 2019 on the UK's Cloud Strategy
which concluded that Cloud First is as relevant to government today as it was when
it was introduced, and will remain a flagship technology policy.</p><p><strong> </strong></p><p>This
research considered international cloud strategies, such as Cloud Smart in the US,
but concluded that Cloud First was a better fit for the UK government. This is for
a number of reasons, including that many departments consider Cloud First to be a
core part of their technology strategy, and that there is a need for government to
provide a strong cloud message from the centre to encourage transformation. The user
research showed that Cloud Smart was seen as “watering down” the high-level cloud
message and many participants considered the name “Cloud Smart” to be confusing.</p><p>
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