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44312

	registered interest
	date	20/03/2014
	answering body	Ministry of Defence
	answering dept id	11
	answering dept short name	Defence
	answering dept sort name	Defence
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Defence, how much the More Than Meets The Eye recruitment campaign has cost; and if he will place in the Library copies of the written brief for the campaign and any evaluation that has been made so far.
	tabling member constituency	Belfast East
	tabling member printed	Naomi Long
	uin	192998
	answer	answer is ministerial correction date of answer 03/04/2014 answer text <p>The date and approximate cost of each campaign specified is shown in the following table:</p><p> </p><table><tbody><tr><td><p><strong>Campaign</strong></p></td><td><p><strong>Date</strong></p></td><td><p><strong>Focus</strong></p></td><td><p><strong>Costs</strong></p><p><strong>£ million</strong></p></td></tr><tr><td><p>More Than Meets The Eye</p></td><td><p>January - March 2014</p></td><td><p>Regular/Reserve</p></td><td><p>£2.7</p></td></tr><tr><td><p>Step Up</p></td><td><p>May - September 2013</p></td><td><p>Regular</p></td><td><p>£1.8</p></td></tr><tr><td><p>Start Thinking Soldier</p></td><td><p>April - September 2009</p></td><td><p>Regular</p></td><td><p>£4.6</p></td></tr></tbody></table><p> </p><p>The evaluation work for the More Than Meets The Eye campaign is expected to report in May. The figure quoted reflects the media costs of the campaign, and includes approximately £1.2 million from the existing contracted budget. I have placed a copy of the marketing brief and analysis of results for the Step Up campaign in the Library of the House. The Start Thinking Soldier campaign took place four years before the current partnering arrangement between the Army and Capita started. Although formal evaluation is no longer held for Start Thinking Soldier, I have placed the marketing brief for the television advertising in the Library of the House.</p><p> </p><p>The Army is always recruiting, as it requires a constant flow of personnel to enter as privates and officer cadets, and then to gain the knowledge and experience to be promoted through the ranks. Consequently, it will always need to run recruitment campaigns. Army recruiting will continue to be supported by targeted campaigns, designed to highlight the variety of skills and trades available in both the Regular and Reserve forces.</p> answering member constituency Broxtowe answering member printed Anna Soubry attachment 1 file name 131023 Army January 2014 Campaign MTMTE Brief v3.doc title Army Recruiting Campaign 2 file name 20140324-Step Up campaign.docx title Army Step up Campaign 3 file name Campaign Brief - Start Thinking Soldier 10 Second Support.doc title Start thinking Soldier Campaign question first answered 03/04/2014 12:00:00 answering member 3938 label Biography information for Anna Soubry
	tabling member	3920 label Biography information for Naomi Long

47925

	registered interest
	date	09/04/2014
	answering body	Ministry of Defence
	answering dept id	11
	answering dept short name	Defence
	answering dept sort name	Defence
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Defence, how much his Department spent on (a) armed forces recruitment and (b) armed forces recruitment marketing in 2012-13.
	tabling member constituency	Belfast East
	tabling member printed	Naomi Long
	uin	196069
	answer	answer is ministerial correction date of answer 28/04/2014 answer text <p>The Ministry of Defence does not report the costs of recruitment marketing separately. The costs detailed in the following table show the total cost of regular recruiting by Service and include manpower costs; marketing campaigns (specific advertising); marketing operations (provision of the recruiting process i.e. call centres and website maintenance), and contract costs (i.e. medical and fitness testing).It should be noted that despite the redundancy notice, the Armed Forces are required to constantly recruit every year to maintain the levels of young personnel entering the three services.</p><table><tbody><tr><td><p><strong>Financial Year</strong></p></td><td><p><strong>Royal Navy</strong></p></td><td><p><strong>Army</strong></p></td><td><p><strong>Royal Air Force</strong></p></td><td><p><strong>TOTAL </strong></p></td></tr><tr><td><p><strong>2012-13</strong></p></td><td><p><strong>£33.2million</strong></p></td><td><p><strong>£122.8million</strong></p></td><td><p><strong>£35.4million</strong></p></td><td><p><strong>£191.4million</strong></p></td></tr></tbody></table><p> </p><p> </p><p> </p> answering member constituency Broxtowe answering member printed Anna Soubry question first answered 28/04/2014 12:00:00 answering member 3938 label Biography information for Anna Soubry
	tabling member	3920 label Biography information for Naomi Long

451727

	registered interest
	date	09/02/2016
	answering body	Department for Business, Innovation and Skills
	answering dept id	26
	answering dept short name	Business, Innovation and Skills
	answering dept sort name	Business, Innovation and Skills
	hansard heading	Sunday Trading: Working Hours
	house id	1
	legislature	25259 pref label House of Commons
	question text	To ask the Secretary of State for Business, Innovation and Skills, if he will make an assessment of the implications for his Department's policies on shop workers' rights to opt out of Sunday working of the findings of a recent USDAW survey on the number of shop workers who (a) feel under pressure to work longer hours on a Sunday and (b) want to work fewer hours on a Sunday.
	tabling member constituency	Belfast East
	tabling member printed	Gavin Robinson
	uin	26601
	answer	answer is ministerial correction date of answer 07/03/2016 answer text <p><strong> </strong></p><p> </p><p>In formulating its final proposals, the Government has carefully considered all the evidence submitted during the consultation process.</p><p> </p><p>A number of respondents expressed concern that extended opening hours could increase pressure on shop workers to work longer hours on Sundays. We therefore propose to enable shop workers to opt out of working additional hours on Sundays, to shorten the notice period for shop workers at large shops who wish to opt out of Sunday working altogether, and to strengthen and clarify the duty on employers to notify shop workers of their opt-out rights.</p><p><strong> </strong></p> answering member constituency Broxtowe answering member printed Anna Soubry question first answered 07/03/2016 17:20:34 answering member 3938 label Biography information for Anna Soubry
	tabling member	4360 label Biography information for Gavin Robinson