 |
answer text |
<p>Public Health England and the Department for Environment, Food and Rural Affairs
(Defra) are exploring whether social marketing can assist in awareness-raising about
air pollution.</p><p>The Joint Air Quality Unit (JAQU) is planning a national-level
campaign to support Clean Air Zones (CAZ) from summer 2019. This will raise awareness
of the risks presented by high concentrations of nitrogen dioxide (NO2) and the implementation
of charging CAZ. It will also promote long-term behaviour change by encouraging the
public to change travel habits and reduce NO2 emissions.</p><p>The JAQU has also provided
a CAZ communications toolkit to support local authorities in their local communications
work. It contains key messages, frequently asked questions, useful statistics, infographics
and other content to ensure a consistent approach is taken to raising awareness and
to encourage drivers to consider alternative options in terms of travel and vehicle
choice.</p><p>Defra is developing a communication strategy on domestic combustion
for launch before the next winter burning season.</p>
|
|
