||<p>We published the Review of Gaming Machines and Social Responsibility Measures in
May last year. A safer gambling advertising campaign was one of a range of measures
to strengthen protections around gambling advertising and more widely, to ensure that
the sector is socially responsible and doing all it can to protect consumers.</p><p>
</p><p>The campaign was launched in February and the initial message, ‘Bet Regret’,
is aimed at reducing risky or impulsive betting on sports, particularly by young men.
Campaign activity has been closely monitored and a tracking study conducted at the
end of the first burst of TV advertising suggests that the campaign is well-targeted
and is effectively reaching the intended audience. The attached summary is published
on GambleAware’s website here: <a href="https://about.gambleaware.org/media/1966/safer-gambling-campaign-update-june-2019.pdf"