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<p>We considered advertising as part of our Review of Gaming Machines and Social Responsibility.
The response was published on 17 May. Protecting vulnerable people was central to
the review, and we recognised that having the right advertising protections in place
was an important part of this.</p><p> </p><p>As set out in the consultation document,
children’s exposure to gambling adverts on TV has been declining year on year since
2013. The Gambling Commission’s Young People Survey in 2017 found that there was little
evidence of a direct influence on gambling activity, with only 1% of young people
in the survey saying advertising prompted them to start gambling or increase the amount
they gamble. However, our response recognises that there are gaps in the evidence
available, and outlined measures to fill these, including significant research commissioned
by GambleAware into the impact of gambling advertising on children, young people and
those vulnerable to harm.</p><p> </p><p>There are already strong controls in place
around gambling advertising, which must not be targeted at children. The response
set out a package of initiatives to strengthen protections further. These include
forthcoming guidance from the Committees of Advertising Practice (CAP) on protecting
children and young people. We do not propose to bring forward legislative proposals,
but we will keep these issues under review.</p>
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