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<p>I refer the Hon. Member to the answers given to <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-03-23/33512"
target="_blank">PQ 33512</a> on 21 April 2020, <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-04-27/40655"
target="_blank">PQ 40655</a> on 11 May 2020, <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-05-11/45460"
target="_blank">PQ 45460</a> on 18 May 2020, and <a href="https://questions-statements.parliament.uk/written-questions/detail/2020-05-13/46692"
target="_blank">PQ 46692</a> on 29 May 2020.</p><p> </p><p>OmniGOV is the appointed
agency responsible for media buying across all Government campaigns. In performing
this role, they are responsible for ensuring campaigns are delivered both effectively
and cost-efficiently. Titles for this campaign are selected by OmniGOV based on their
ability to communicate in a measurable and effective way with audiences at a national,
regional and local level.</p><p> </p><p>The press partnership is designed to support
the printed media and to reach older audiences and audiences which consume less online
media. The partnership has also been structured deliberately to favour smaller regional
and local titles. We have not selected digital-only titles because we are already
investing heavily in digital advertising. Every title is assessed by OmniGOV and by
our media auditors.</p><p> </p><p>Cabinet Office is continuously tracking and reviewing
spending on cross-government campaigns, including Covid-19, to ensure our communications
are efficient. Our Covid-19 messages have reached 95% of adults on average 17 times
per week.</p><p> </p>
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