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<p>The Electoral Commission conducts voter registration campaigns in the lead up to
all major polls, adopting leading industry techniques and best practice. It evaluates
the success of its electoral registration, to ensure continuous improvement. This
includes tracking research to assess public reception to the campaign. Digital technology
increasingly allows for testing of campaign approaches during the campaign itself,
to further improve effectiveness and value for money.</p><p>The Commission has developed
effective partnerships with third party organisations, which enable it to extend the
reach of its campaign messaging, particularly to known under-registered groups. It
shares best practice with these partners and provides support and resources to other
organisations running their own activities. It works particularly closely with local
authorities, which have specific knowledge of under-registered groups in their areas.</p>
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