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<p>Lead generators for debt management firms are not subject to regulation directly,
but the FCA requires regulated debt management firms that accept leads from lead generators
to satisfy themselves that the business has been procured fairly and in accordance
with relevant legislation, including the requirements of the Data Protection Act and
the Privacy and Electronic Communication Regulations. Debt management firms must ensure
that lead generators calling on their behalf make clear the identity of the firm,
and the purpose of the communication, so the consumer can decide whether to proceed.
Additionally, at first contact with a customer, debt management firms must signpost
consumers to the availability of ‘free’ debt advice. The FCA is able to impose sanctions
on regulated debt management firms, such as imposing unlimited fines and ordering
firms to pay money back to customers, where wrongdoing is found.</p>
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