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<p>It is vital that the estimated three million EU citizens and their non-EU family
members living in the UK understand how and when to apply to the EU Settlement Scheme.</p><p>When
the scheme fully opened in March, the Home office delivered a £3.75m marketing campaign
to raise awareness of the scheme and encourage applications. As of 31 August 2019,
1.3 million people have now applied to the EU Settlement Scheme. Of these, approximately
66,700 are non-EU family members. EU citizens and their families have until at least
31 December 2020 to apply, and the Home Office will continually monitor interest and
intake to the scheme throughout its lifetime.</p><p>Further advertising and stakeholder
communications are underway to continue to raise awareness of the scheme. All available
channels will be used to reach our audiences – such as direct marketing, radio, video-on-demand
and outdoor advertising, presentations, email updates, toolkits and webinars to name
a few – to direct all eligible cohorts towards reliable sources of information on
GOV.UK and the application itself.</p><p>No-one will be left behind which is why we
are also working in partnership with vulnerable group representatives, local authorities
and other experts to make everyone knows what they need to do and has the right level
of support. We have awarded up to £9 million to 57 voluntary and community sector
organisations across the UK to help us reach an estimated 200,000 vulnerable or at-risk
EU citizens and their family members.</p>
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