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<p>Departmental officials will continue to work with colleagues in the devolved administrations,
sharing our thinking and progress to ensure children across the United Kingdom can
have the best start in life.</p><p> </p><p>Current advertising restrictions in the
UK on high fat, salt or sugar (HFSS) products are among the toughest in the world.
Strict new rules came into effect on 1 July banning the advertising of HFSS food or
drink products in children’s media. These restrictions apply across all non-broadcast
media including in print, cinema, online and in social media.</p><p> </p><p>In August
we announced £5 million investment in a policy research unit on childhood obesity
to provide a robust evidence, evaluation and research capability including looking
at the impact of marketing on childhood obesity. The unit’s findings will be fed into
future meetings with colleagues across the UK.</p>
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