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<p>The January 2022 changes to The Highway Code to help improve road safety for people
walking, cycling and horse riding have been communicated via a factual awareness raising
campaign and broader behaviour change campaigns.</p><p> </p><p>Over £2.4million has
been spent on media across the campaign, utilising channels such as radio, digital
audio, video on demand and social media advertising.</p><p> </p><p>Results from the
most recent campaign activity in August 2023 include:</p><ul><li><p>Awareness: The
percentage of road users reporting to know either a little or a lot about the Highway
Code changes in September 2023 was at 70% among all road users (82% amongst drivers),
with 86% of road users having heard of the changes by September 2023.</p></li><li><p>Understanding:
In September 2023 86% of drivers correctly identified that you should leave at least
1.5 metres of space when passing cyclists. Pedestrian priority at junctions was correctly
identified by 77% of drivers.</p></li><li><p>Empathy: Drivers agreeing that it is
their responsibility to respect and give space to vulnerable road users remains consistently
high and was at 93% in September 2023.</p></li><li><p>Action: In September 2023 81%
of drivers claim to leave a gap of 1.5M when passing a cyclist all or most of the
time.</p></li></ul><p> </p><p>We will continue to promote The Highway Code changes
on THINK! and DfT social media channels and via our partner organisations.</p>
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