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<p>Network Rail, Transport for London, the Department for Transport and Transport
for the North carry out a range of different legislative and operational functions.
The expenditure on advertising will reflect those functions.</p><p> </p><p>Network
Rail and Transport for London have direct operational responsibility for transport
networks and need to inform and advise users of those networks. The Department for
Transport has national strategic, regulatory, operational and enforcement responsibilities.
The role of Transport for the North is to provide a strategic transport vision for
the North of England.</p><p> </p><p><strong>Network Rail</strong></p><p> </p><p>Network
Rail’s expenditure on advertising focuses on public information campaigns including:
level crossing safety campaigns; travel disruption information; and apprentice and
graduate recruitment. Figures are in the table below. It includes spending across
its network.</p><p> </p><table><tbody><tr><td><p><strong>Financial Year</strong></p></td><td><p><strong>Media
Buying Spend Value</strong></p></td></tr><tr><td><p><strong>2009/2010</strong></p></td><td><p>Not
known</p></td></tr><tr><td><p><strong>2010/2011</strong></p></td><td><p>£1,865,574</p></td></tr><tr><td><p><strong>2011/2012</strong></p></td><td><p>£3,446,679</p></td></tr><tr><td><p><strong>2012/2013</strong></p></td><td><p>£2,863,774</p></td></tr><tr><td><p><strong>2013/2014</strong></p></td><td><p>£1,476,805</p></td></tr><tr><td><p><strong>2014/2015</strong></p></td><td><p>£3,210,642</p></td></tr><tr><td><p><strong>2015/2016</strong></p></td><td><p>£714,498</p></td></tr><tr><td><p><strong>2016/2017</strong></p></td><td><p>£915,154</p></td></tr></tbody></table><p>
</p><p><strong>Transport for London</strong></p><p> </p><p>We do not hold figures
for the amount Transport for London has spent on advertising.</p><p> </p><p><strong>Department
for Transport</strong></p><p> </p><p><del class="ministerial">The central Department
for Transport’s spend reflects its national role and the mix of responsibilities:</del></p><p>
</p><table><tbody><tr><td><p><del class="ministerial"><strong>Organisation</strong></del></p></td><td><p><del
class="ministerial"><strong>2009-10</strong></del></p></td><td><p><del class="ministerial"><strong>2010-11</strong></del></p></td><td><p><del
class="ministerial"><strong>2011-12</strong></del></p></td><td><p><del class="ministerial"><strong>2012-13</strong></del></p></td><td><p><del
class="ministerial"><strong>2013-14</strong></del></p></td><td><p><del class="ministerial"><strong>2014-15</strong></del></p></td><td><p><del
class="ministerial"><strong>2015-16</strong></del></p></td><td><p><del class="ministerial"><strong>2016-17</strong></del></p></td><td><p><del
class="ministerial"><strong>2017-18</strong></del></p></td></tr><tr><td><p><del class="ministerial"><strong>Department
for Transport Central</strong></del></p></td><td><p><del class="ministerial">£1,999,946</del></p></td><td><p><del
class="ministerial">£810,450</del></p></td><td><p><del class="ministerial">£688,272</del></p></td><td><p><del
class="ministerial">£712,091</del></p></td><td><p><del class="ministerial">£2,788,957</del></p></td><td><p><del
class="ministerial">£977,343</del></p></td><td><p><del class="ministerial">£2,478,424</del></p></td><td><p><del
class="ministerial">£597,449</del></p></td><td><p><del class="ministerial">£799,416</del></p></td></tr></tbody></table><p><ins
class="ministerial">The response contained information that was incorrect as a result
of miscoding of the spend information in the departmental spend analytics system.
These coding errors have been addressed. The central Department for Transport’s majority
of advertising expenditure relates to the THINK! Road Safety campaign, which was incorrectly
not included in the table in the original answer showing the central Department’s
advertising expenditure</ins></p><table><tbody><tr><td><p><ins class="ministerial">Organisation</ins></p></td><td><p><ins
class="ministerial">2009-10</ins></p></td><td><p><ins class="ministerial">2010-11</ins></p></td><td><p><ins
class="ministerial">2011-12</ins></p></td><td><p><ins class="ministerial">2012-13</ins></p></td><td><p><ins
class="ministerial">2013-14</ins></p></td><td><p><ins class="ministerial">2014-15</ins></p></td><td><p><ins
class="ministerial">2015-16</ins></p></td><td><p><ins class="ministerial">2016-17</ins></p></td><td><p><ins
class="ministerial">2017-18*</ins></p></td></tr><tr><td><p><ins class="ministerial">Department
for Transport Central</ins></p></td><td><p><ins class="ministerial">£17,130,901</ins></p></td><td><p><ins
class="ministerial">£585,578</ins></p></td><td><p><ins class="ministerial">£3,119,352</ins></p></td><td><p><ins
class="ministerial">£2,339,750</ins></p></td><td><p><ins class="ministerial">£3,760,794</ins></p></td><td><p><ins
class="ministerial">£3,719,491</ins></p></td><td><p><ins class="ministerial">£9,451,137</ins></p></td><td><p><ins
class="ministerial">£6,007,213</ins></p></td><td><p><ins class="ministerial">£1,158,660</ins></p></td></tr></tbody></table><p><ins
class="ministerial"> </ins></p><p><ins class="ministerial">*2017/18 spend figures
are up to October 2017.</ins></p><p><em>N.B.</em></p><ul><li>These figures reflect
the change in policy in regards to paid-for advertising introduced by the Coalition
Government following the May 2010 General Election.</li></ul><p><strong>Transport
for the North</strong></p><p> </p><p>Transport for the North is responsible for the
development of a long term, strategic transport vision for its region. It does therefore
not have network management responsibilities, nor the advertising requirements that
come with them. The figures below are therefore not comparable as the spending serves
very different functions.</p><p> </p><p>The figures below cover spending by TfN on
the advertising of vacancies required as the organisation has developed to take on
its strategic transport planning role.</p><p> </p><table><tbody><tr><td><p> </p></td><td><p><strong>Expenditure</strong></p></td></tr><tr><td><p><strong>2015/16</strong></p></td><td><p>No
data</p></td></tr><tr><td><p><strong>2016/17</strong></p></td><td><p>£25k</p></td></tr><tr><td><p><strong>2017/18</strong></p></td><td><p>£25k</p></td></tr></tbody></table><p>
</p><p><strong>Rail North</strong></p><p> </p><p>We do not hold information about
the expenditure of Rail North Ltd on advertising.</p><p> </p><p> </p>
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