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<p>In 2022/23, the department continued to deliver communications activity in support
of ministerial priorities and the wider government communications plan across its
remit of skills, schools and families. This included campaigns to support the government’s
ambitious skills reform programme, maximising take up of childcare entitlements, inspiring
more people to teach in schools and a new campaign to attract professionals to share
their skills by becoming teachers in further education.</p><p>Most communications
continue to be delivered in–house at no additional cost, as part of cross-government
campaigns or at low cost by supporting and co–ordinating partners’ activity. Government
marketing plays a crucial role in achieving operational and policy objectives, as
well as driving behaviour change. Where paid-for communications are used, these are
subject to the Cabinet Office’s advertising, marketing and communications spending
controls. These controls ensure that, where taxpayer money is being spent on government
communications, it is cost-effective, co-ordinated and reflects functional standards
and professional best practices. Paid-for communications also comply with government
and departmental procurement or governance policies and processes.</p><p>The latest
period for which final and consolidated total spend across all Department for Education
campaigns is available for the 2022/23 financial year. Spend across the channels requested
is outlined below:</p><table><tbody><tr><td><p><strong>Media type</strong></p></td><td><p><strong>22/23</strong></p></td></tr><tr><td><p><strong>TV
and Broadcast Video on Demand</strong></p></td><td><p>£7,769,044</p></td></tr><tr><td><p><strong>Search
Engine </strong></p></td><td><p>£3,215,500</p></td></tr><tr><td><p><strong>Social
</strong></p></td><td><p>£4,842,978</p></td></tr><tr><td><p><strong>Print (local and
national)</strong></p></td><td><p>£222,623</p></td></tr><tr><td><p><strong>Other channels</strong></p></td><td><p>£10,664,887</p></td></tr><tr><td><p><strong>Total
</strong></p></td><td><p><strong>£26,715,032</strong></p></td></tr></tbody></table><p>
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