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<p>The BBFC offers unparalleled expertise in content classification. Ministers and
officials will continue to engage with a wide range of stakeholders, including the
BBFC, on the video sharing platform regime and the upcoming Online Safety Bill.</p><p><strong>
</strong></p><p>The video sharing platform regime, for which Ofcom is the regulator,
came into force on 1 November 2020. UK-established video sharing platforms must now
take appropriate measures to protect the public, including minors, from illegal and
harmful material. Video sharing platforms are not currently mandated to adopt BBFC
ratings, nor is it expected that they will be mandated to do so under Ofcom’s regulatory
regime for video sharing platforms.</p><p><strong> </strong></p><p>The Government
recognises age ratings as an important tool for audience protection, however they
are most effective when used in conjunction with other protection tools, such as age
assurance and parental controls. Video sharing platforms encompass a broad range of
services so it is important that there is flexibility in the regime to be able to
adopt tailored approaches. Platforms should consider what measures are most appropriate
and proportionate when introducing them on their services.</p><p><strong> </strong></p><p>The
BBFC is engaging with both Ofcom and online platforms to share their expertise on
emerging technologies and the applicability of content ratings. The Government will
also continue to engage with the BBFC, Ofcom and industry to encourage platforms to
adopt appropriate content labelling and other age assurance measures in relation to
the upcoming Online Safety Bill.</p><p> </p>
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