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<p>To date, over 500,000 young people have taken part in the NCS programme. The most
recently published evaluation has found that 82% of young people felt more positive
about people from different backgrounds, and participants are more likely to use their
time to help others after NCS<sup><sup>[1]</sup></sup>. Marketing is a key recruitment
driver for NCS, ensuring that more young people across the country benefit from the
programme.</p><p> </p><p>The brand refresh is one part of the overall marketing and
creative services tender which includes communications planning, creative strategy,
brand platform, experience, advertising campaign development, and content production.
The £10m figure was stated in a NCS Trust procurement document as an upper limit over
4 years. The actual cost of the contract is likely to be around £1m per year, for
4 years of the contract.</p><p> </p><p>The NCS Trust is forecast to self-generate
c. £3m income in the upcoming financial year. The brand refresh element of the marketing
and creative services contract in question will be paid from those funds and we can
confirm that no government funding will be spent on this element of the contract.
The remainder of the contract will be funded by Government funding.</p><p> </p><p><sup><sup>[1]</sup></sup>
This figure is based on the 2016 programme evaluation, which can be found <a href="https://www.gov.uk/government/publications/national-citizen-service-evaluation-report-2016"
target="_blank">here</a>. The 2017 evaluation report is currently being finalised.</p><p>
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