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<p>The Consumer Protection from Unfair Trading Regulations 2008 (CPRs) prohibit traders
giving consumers false or misleading information about goods and services including
reviews on their websites. It also prohibits the practice of falsely representing
itself as a consumer. Enforcement of the legislation is by local authority trading
standards services.</p><p> </p><p>The Advertising Standards Authority through its
code of advertising practice has recently published guidance for marketers on making
claims in testimonials and endorsements. A copy of the guidance can be found at: <a
href="https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html" target="_blank">https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html</a>.</p><p>
</p><p>The Citizens Advice consumer service provides consumers with free advice and
information on their rights. The helpline can be contacted on 03454 04 05 06 (<a href="http://www.citizensadvice.org.uk/"
target="_blank">www.citizensadvice.org.uk/</a>). However, if the consumer resides
in Scotland, they should contact Advice Direct Scotland on 0808 164 6000 (www.consumeradvice.scot).</p>
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