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<p>All providers delivering services under the NHS Standard Contract are contractually
responsible for ensuring that all eligible frontline staff in contact with service
users are vaccinated for flu. NHS England policy is to ensure all frontline patient
facing staff working in Trusts are offered a flu vaccination.</p><p>NHS England is
making best us of established networks to encourage uptake of flu vaccination by frontline
health and care workers. This is being achieved using owned communication channels
to target National Health Service and care staff and encouraging stakeholders, employers,
and Government departments to share messaging, content and case studies with frontline
professionals, their members and service users.</p><p>NHS England has developed a
set of over 85 creative assets for local sites to use for the current seasonal flu
campaign, including an FAQ leaflet and core messages, which have been available to
order as print copies from Campaign Resource Centre since August 2023 with digital
versions available to download throughout the campaign.</p><p>NHS England is also
sharing regularly updated messaging, as well as highlighting and sharing best practice
with its employer networks and reminding them of their responsibility to ensure staff
are physically and mentally fit for work.</p>
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