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<p>It is vital that the over three million EU citizens and their family members living
in the UK understand how and when to apply to the EU Settlement Scheme.</p><p>That
is why, when the scheme launched fully in March, the department delivered a £3.75m
marketing campaign to raise awareness of the scheme.</p><p>Advertising and local events
are underway to support the cross government Get Ready campaign and further publicity
will roll out over the lifetime of the Scheme. All available channels will be used
to reach our audiences – such as direct marketing, radio, video-on-demand and outdoor
advertising, presentations, email updates, toolkits and webinars to name a few – to
direct EU citizens towards reliable sources of information on GOV.UK and the application
itself.</p><p>No-one will be left behind which is why we are also working in partnership
with vulnerable group representatives, local authorities and other experts to make
everyone knows what they need to do and has the right level of support.</p><p> </p>
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