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<p>The Prime Minister’s deal which was put forward to Parliament would have allowed
UK users of .eu domain names to retain their registration of these domain names throughout
the duration of the implementation period.We remain are focused on ensuring our smooth
and orderly withdrawal from the EU with a deal.</p><p> </p><p>As part of our exit
negotiations we will be seeking the best possible deal which takes into account the
interests of UK citizens and businesses who currently hold .eu domain names, including
SMEs.</p><p> </p><p>In the scenario of a no deal, where registrants may no longer
fulfil the eligibility criteria for a .eu domain name, registrants may incur costs
to transfer to a new domain, as well as associated costs such as updating marketing
materials. DCMS has published guidance on this issue on gov.uk</p><p>(<a href="https://www.gov.uk/government/publications/guidance-on-eu-top-level-domain-name-registrations-in-the-event-of-a-no-deal-eu-exit"
target="_blank">https://www.gov.uk/government/publications/guidance-on-eu-top-level-domain-name-registrations-in-the-event-of-a-no-deal-eu-exit</a>
)</p><p> </p><p>Registrars who sell .eu domain names are responsible for ensuring
that their UK registrants of .eu are supported in considering future changes to their
.eu domain. DCMS has also sought to raise awareness through UK wide business organisations
in 2018/2019, including those that represent small businesses.</p><p> </p><p>Businesses
may use search optimisation techniques to improve their visibility on search rankings,
through the use of domain name level keywords or social media metrics. We understand
that Google has extensive site move documentation in their Help Center to assist moving
domain names. UK Government has no role in this process, which relates to commercial
decisions taken by the company or organisation.</p>
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