| answer text |
<p>Since January 2016 the Department for Communities and Local Government spent the
following amount on social media:</p><table><tbody><tr><td><p><strong>Month</strong></p></td><td><p><strong>Gross
Spend </strong><em>(ex VAT & commission)</em></p></td></tr><tr><td><p><strong>Jan-16</strong></p></td><td><p>£
9,369</p></td></tr><tr><td><p><strong>Feb-16</strong></p></td><td><p>£ 24,287</p></td></tr><tr><td><p><strong>Mar-16</strong></p></td><td><p>£
31,053</p></td></tr><tr><td><p><strong>Apr-16</strong></p></td><td><p>£ 7,161</p></td></tr><tr><td><p><strong>May-16</strong></p></td><td><p>£
4,729</p></td></tr><tr><td><p><strong>Jun-16</strong></p></td><td><p>£ 13,792</p></td></tr><tr><td><p><strong>Jul-16</strong></p></td><td><p>£
2,768</p></td></tr><tr><td><p><strong>Aug-16</strong></p></td><td><p>£ 8,672</p></td></tr><tr><td><p><strong>Sep-16</strong></p></td><td><p>£
10,461</p></td></tr><tr><td><p><strong>Oct-16</strong></p></td><td><p>£ 23,022</p></td></tr><tr><td><p><strong>Nov-16</strong></p></td><td><p>£
19,622</p></td></tr><tr><td><p><strong>Dec-16</strong></p></td><td><p>£ 4,029</p></td></tr><tr><td><p><strong>Jan-17</strong></p></td><td><p>£
13,037</p></td></tr><tr><td><p><strong>Feb-17</strong></p></td><td><p>£ 37,228</p></td></tr><tr><td><p><strong>Mar-17</strong></p></td><td><p>£
134,752</p></td></tr><tr><td><p><strong>Apr-17</strong></p></td><td><p>£ 49,037</p></td></tr><tr><td><p><strong>May-17</strong></p></td><td><p>£
11,782</p></td></tr><tr><td><p><strong>Total Spend</strong></p></td><td><p><strong>
£ 404,802 </strong></p></td></tr></tbody></table><p> </p><p>These figures represent
gross social media advertising spend excluding fees, commission and VAT. ‘Social’
channels are defined as Facebook, Instagram, and Twitter. These figures represent
total spend for DCLG, excluding its arm’s length bodies (ALBs).</p><p>Government advertising
supports the government’s priorities and helps deliver its programmes, from raising
awareness of government home buying schemes so people can own their own home, to informing
voters of the combined authority regional mayoral elections held in May 2017 to help
increase turnout. The media in which we place government advertising are selected
for their ability to most effectively reach our target audience.</p><p>Government
advertising is purchased by our media buying agency, Carat Ltd. Carat has held the
contract for UK government media buying since January 2015.</p>
|
|
