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<p>Cyber Streetwise is a cross Government campaign, developed by private and public
stakeholder partners and coordinated by the Home Office. It is designed to measurably
make the UK a safer place to interact and do business online by increasing individual
and SME adoption of safe online behaviours.</p><p>Government experts estimate that
a significant proportion of cyber security issues would be avoided by safer online
behaviours. Cyber Streetwise supports this by increasing digital confidence by informing
people about the key things that keep them safer online. It does this by:</p><p>•
Delivering actionable and positive solution focussed advice on how to be secure</p><p>•
Creating arresting communications that highlight the consequences and cut through
low interest</p><p>• Reminding and reinforcing individuals and SMEs of the core protective
behaviours at the point of risk/incidence</p><p>The impact of Cyber Streetwise on
behaviours is evaluated via regular quantitative tracking research. Since its launch
in January 2014, it is estimated that 2 million adults have adopted safer online behaviours
that will better protect them.</p><p>This is estimated using data from the National
Cyber Security Tracker. This is a regular non-random online panel survey of 2000 people,
designed to measure the adoption (claimed behaviour) of safer cyber security behaviours
amongst SMEs and the public.</p>
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