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<p>Change4Life is Public Health England’s (PHE) social marketing programme which aims
to inspire families with children aged 5 to 11 to eat well and move more in order
to lower the risks of diseases such as type 2 diabetes, some cancers and heart disease.
More than 2.7 million people have engaged with the campaign.</p><p> </p><p> </p><p>
</p><p>There is no specific budget for diabetes awareness marketing within PHE. However,
the costs for the delivery of the Change4Life campaign are as follows:</p><p> </p><p>
</p><p> </p><p>- Year 2010/11 £8,862,000</p><p> </p><p>- Year 2011/12 £8,481,000</p><p>
</p><p>- Year 2012/13 £8,933,000</p><p> </p><p>- Year 2013/14 £12,582,000</p><p> </p><p>-
Year 2014/15 £10,041,000</p><p> </p><p> </p><p> </p><p>These costs are total campaign
costs and only exclude staffing costs.</p><p> </p><p> </p><p> </p><p>PHE is currently
developing an integrated social marketing campaign to engage adults in making changes
to improve their own health including taking more exercise and improving diet.</p><p>
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