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<p>a) The Telegraph Modern Slavery webpages are part of a wider media partnership
with the newspaper, which also includes print and online advertorials and digital
advertising. The total cost of the partnership with The Daily Telegraph and The Sunday
Telegraph is £125,000. We are unable to give costs of constituent parts of the partnership,
including the website, because of commercial confidentiality. <br>b) The Home Office
has allocated a communications campaign budget of £2.3 million to raise awareness
of Modern Slavery in the UK.<br>c) The Home Office has spent £44,000 on the Modern
Slavery website. The campaign is being evaluated to ascertain its success in raising
awareness of modern slavery in a number of ways including: reports of potential incidences
of slavery via the new helpline and website; a pre and post campaign survey of 2,000
adults to measure shifts in awareness, attitudes and claimed behaviour; visits and
activity on the website; evaluation of advertising reach and engagement.</p><p> </p><p>
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